Amavie

who is it

It is the first 24h Veterinary Hospital in Santarém, West Pará.

challenge

Differentiate the brand in its segment, where there is a very strong pattern of technical or cute names.

solution

A brand that mainly congregated the public that has the pet as a family member, but without exaggerating its childishness. From the Strategic Consulting, where there was a co-creative dynamic, the name Amavie emerged, which alludes to love as a way of caring for the lives of animals, in a neologism of the prefix AMA with the French term VIE (life), literally translated as "love life".

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The brand was launched with a special event, including the presence of Dr.Pet! We were there, check it out here .