meaningfulbrands
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Amazônia de Pé
who is it
The NGO Nossas, which operates throughout the national territory with the construction of mobilization strategies, develops campaigns on various topics. The objective is to draw society's attention and generate concrete actions for change. One of them involves collecting the necessary signatures for the creation of a Popular Initiative Bill (PLIP) for the demarcation of Amazonian lands, in favor of the protection of indigenous peoples, quilombolas, small extractive producers and conservation units.
challenge
The challenge was to develop the entire concept of the campaign, from the name, brand, visual identity, and elements that communicate the Amazon forest, to strategic targeting of audiences and brand positioning. All this strategic construction guided the campaign's actions from its public launch to the developments, guiding the team responsible for communication.
solution
Through the application of our exclusive Ludovia© methodology, we understand all the points related to the essence of the idea, and we define audiences, pillars, values, clear proposals, and brand expressions. From a co-creative process, the name of the campaign was born: 'Amazônia standing' with the idea of reinforcing the magnificence of the Amazon preserved for all.