Anfitrião Cozinheiro

A space offering a variety of prime & exotic meats, cooking items, with personalized gourmet service.

challenge

Create a name and a brand focused not only on the meat market - on the rise in the city - but something that embraces the full potential of products focused on those who have the hobby of cooking to welcome friends at home.

solution

Far beyond a meat house, the space focuses on those who like to receive guests at home and the essence of the brand is directly linked to this. Nothing was wanted with excessive formality, or the black-concrete look dictated by the category. We needed an atmosphere of friendship and intimacy, in a welcoming environment like the kitchen at home. And the name needed a clear allusion to the business, in a self-explanatory and direct way. It was assumed that customers will shop for a special occasion, seeking to please their guests. And that this person, as a Host, needs a place that understands him, understands his desires, and knows how to present diverse and versatile options to surprise relatives and friends, with a culinary preparation that is more than special. Thus was born the Anfitrião Cozinheiro, a captive space for those who want to exchange recipe ideas and purchase products for the best culinary preparation.

See more about the case in this chat with entrepreneurs.