meaningfulbrands
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Arboul
who is it
Rustic-contemporary furniture industry, with a focus on high-end decoration, which gives new meaning to the forest through reinterpretations of the original structures of the trees.
challenge
Development of a name and brand that conveyed the essence of the business, softening consumers' perception of the segment and connecting with the high-end public.
solution
For Arboul, the Strategic Brand Consulting was developed, where the name, positioning and all the definitions that guide its communication and way of acting in the market were created. The brand was designed for connoisseurs who seek to highlight environments with organic objects of rare beauty. Arboul revives the trees in finely finished furniture, created based on the natural shape of the trees, which are used in an integral way, without waste, replacing these resources for the forest.
Fabiana gave a super cool statement about her earnings with this project. Check it out here .