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Being Creative

Arthur Espindola

who is it

Multi-instrumentalist composer from Pará, a reference in Samba. Presenter of the Amazônia Samba Program and great music enthusiast from Pará Brazil

challenge

Build an identity that represented Arthur's personality and added a positive image to his new career moment - with greater digital presence and nationwide exposure.

solution

The brand followed a trend of artists in the segment to value the monogram with the letters of the name - but in a very different way, with plenty of personality: the shape of the "A" and "E" together refers to a little bird, known for its melodious singing. In this way, we represent a reference to Arthur with the initials - and also to an animal associated with music, which ends up alluding to its origins in the Amazon as well.

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