meaningfulbrands
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Benevi
who is it
Benevi is a new range of healthy drinks from Sampaio e Moraes, a beverage industry located in Pará, Brazil. Their operations are rooted in the soft drink market, and now they are expanding to serve a public that wants more natural drinks, such as water and juices.
challenge
To develop the design for a new line of products that falls into the 'water category' - showing lightness and freshness, as the formulations are smoother and more translucent. These are premium products for people looking for healthy beverages.
solution
Benevi brand was born to represent the source city of its waters - Benevides - in healthy products due to their low sugar content. They are refreshing carbonated products in different models to serve different audiences. The logo shows the lightness and fluidity of water. The symbol indicates a person with arms raised, reinforcing the perception created by the logo.