Cultura Cacheada

Brand specialized in serving curls, using services and products that demonstrate this profile and promote self-esteem, appreciation and exchange of information on the subject

challenge

The space needed to add more personality to its presentation, and really show that the services provided went beyond haircuts and therapies; a service from Cultura Cacheada represents appreciation and a sense of belonging, revealing identities and transforming the way of seeing and seeing the world around.

solution

We redesigned the visual identity, creating a strong symbol that highlighted the bunch and the "double C" represented in the name. This symbol carries the feeling of pride for the bunch, and of preservation of this element as a culture and identity of a mixed people. Today, Cultura Cacheada is present in Altamira (PA) and Itaituba (PA) - and had its physical space remodeled by Arte RP - based on the criteria established in the Branding project. I interviewed the entrepreneur Daiani Sales for the Em Suas Marcas channel, who gave her testimony during the project and she told us a little about how this movement was for her.