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Being Creative

Deveras Amazônia

who is it

A brand of products from the Amazonian socio-biodiversity that combines traditional flavor with innovative recipes.

challenge

We needed to present jellies, liqueurs and preserves exalting flavors of fruits, flowers and vegetables that are exotic to some people - without using excessive regionalism to fall into the taste of being a product consumed in people's daily lives.

solution

We reorganized the brand's portfolio by creating, for jellies (the main product), the Colheita (for rarer seasonal products), Amazônia (for products that we only have in our region) and Picante (for spicy flavors) lines. This categorized in a more organized way and created criteria for launching new products.
In general, we seek to present a cleaner product, drawing attention to the illustrations of the main inputs and adding the central concept of "taste and taste" - as it is a product based on well-founded scientific research, in addition to a close relationship with cultures and productive communities.