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Being Creative

Gaudens

WHO IS IT

Gaudens is a chocolate brand created by chef and chocolatier Fábio Sicily that seeks surprising flavors from around the world with a touch of surprising and indescribable pleasure

challenge

Representing in the brand the symbolism of something pleasurable, precious, and at the same time elegant - connected with the luxury consumption pattern.

solution

The creation of the brand sought to reinforce the idea of chocolate from its locality as something that goes beyond food, as it carries with it a uniqueness that makes a difference in the market: the concern for maximum pleasure, translated into the excellence of the ingredients used and perception values and sensations associated with chocolate consumption. That is how the Gaudens shocking was thought - which means orgasm in Latin - and refers to pleasure, elegance, luxury and seduction.