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Being Creative

Habby

WHO IS IT

Freeze-dried food brand that offers complete organic nutrition in powder form, using especially abundant Amazonian fruits and vegetables as a base.

challenge

Creating a positioning and visual identity that communicates the product and its benefits, understanding that these benefits need to go beyond the trivial - focusing on transforming eating habits.

solution

Brand strategic consultancy was developed, and during the process the definitions that guide the brand in the market were built. Based on the concepts established for Habby (a derivation of habits and happy ), we represent in its brand the precepts of innovation, reliability and equality. The symbol makes direct reference to “everyday life”: all the necessary nutrition located in just one product. Seeking, in this way, represent the easiness and practicality that Habby brings to its consumers. The logo, in turn, is based on elements of nature, reinforcing the dynamic and cyclical character of the brand.