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Being Creative

Ilhas & Sabores

who is it

Organized by the Brazilian Association of Bars and Restaurants - ABRASEL PA - the Ilhas & Sabores Festival is among the main gastronomic festivals in Northern Brazil.

challenge

Create a concept that translates the strength of Pará gastronomy, transposing the logic of an event brand, building an identity that would strengthen the event for its next editions, adding a strong symbol to a changing visual identity for future editions.

solution

The symbol has a catharsis of meanings linked to the concepts of food and Amazonian regionality. The sun setting inside the gourd (or behind the river); the open fruit; the convergence of the rays. All this added to a shape that resembles a stamp, a seal for one of the greatest cuisines in the country.