Macuco

The Macuco is a rare bird that explores the city seeking to reveal people's lifestyles, through the routine and relationships between people, common spaces, habits, culture, food and everything else that has to do with a city and its inhabitants .

challenge

Our initial challenge was to develop this concept that gave the project its name. The name Macuco is sonorous, musical, and conceptually aggregates both the logic of the bird and its exotic character - especially represented by the blue egg and striking cheep.

solution

The brand was symbolically launched on the anniversary of Belém, the project's host city. It now has content production about and for the city on twitter , instagram , facebook and playlist on Spotify . It has in its portfolio events such as the Battle of São Brás .