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MANIOCA

who is it

Product developed by the Martins family, which revisited traditional flavors and creatively combined others to generate various items such as jams, sauces and other frozen items from the Pará culture.

challenge

Create a sense of product line for different items - some ready to eat, others as seasoning - some dry and some frozen. The challenge is to present them together, but also identifying their harmony as a family.

solution

We built the concept of "the mysteries and secrets of the real Amazon" - and the entire construction revolved around that. We use black as a base for packaging, and a color and graphics for each flavor. Even the photographs do not show the product as expected from Amazonian flavors, which use a lot of greenery and nature. The mystery is present throughout the visual presentation.