MANUELA CLUB

WHO IS IT

In 2003, Manuella Barbosa gathered her knowledge of working with beauty and founded her first salon. Then named Manuella Hair Club, it became a reference in the city of Belém for providing the transformation of women, in a pleasant sophisticated space.

challenge

Rethinking the brand from a work that left the concept of transformation - represented by the hurricane - and added the work of care and use of materials and techniques with much less (or no chemistry), rethinking the way in which customers understand beauty and the care with the health of hair and body. Manuella's own approach to natural care and therapies needed to be expressed in space and identity in the various points of contact.

solution

The new visual brand represents the impact of change well: the symbol of the hurricane was replaced by the folded hands supporting nature, represented by the flower. The hands are the care, affection, and the main tool of the new space treatments. The Beauty Salon becomes a Care Space. All very well orchestrated with the indoor applications, the new media especially on Instagram and all the internal and external communication work. The launch of the brand and the opinion of the businesswoman can be followed in the video on the Em Sua Marcas channel.