Meu garoto

Traditional Bar located in Belém do Pará, where the formula of the already known worldwide Cachaça de Jambu was developed.

challenge

Creation of a new brand for its main product – the so-called Jambu Cachaça – due to the impossibility of registration.

solution

Through a consulting process, the need to strengthen the Meu Garoto brand and its positioning in the market was perceived, which brought us an opportunity: to praise the reference that the public already had of the product by formalizing it as Cachaça Meu Garoto and redesigning it its packaging as a positioning strategy, highlighting the link between its main ingredients and the unique sensations of this drink.