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Kit de Presente Meu Garoto
O Alquimista da Cachaça, na plantação de Jambu
Kit de Presente Meu Garoto
Souvenirs para curtir a moda Meu Garoto
O Alquimista da Cachaça, na plantação de Jambu

Meu garoto

who is it

Traditional Bar located in Belém do Pará, where the formula of the already known worldwide Cachaça de Jambu was developed.

challenge

Creation of a new brand for its main product – the so-called Jambu Cachaça – due to the impossibility of registration.

solution

Through a consulting process, the need to strengthen the Meu Garoto brand and its positioning in the market was perceived, which brought us an opportunity: to praise the reference that the public already had of the product by formalizing it as Cachaça Meu Garoto and redesigning it its packaging as a positioning strategy, highlighting the link between its main ingredients and the unique sensations of this drink.

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