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who is it
Traditional Bar located in Belém do Pará, where the formula of the already known worldwide Cachaça de Jambu was developed.
Creation of a new brand for its main product – the so-called Jambu Cachaça – due to the impossibility of registration.
Through a consulting process, the need to strengthen the Meu Garoto brand and its positioning in the market was perceived, which brought us an opportunity: to praise the reference that the public already had of the product by formalizing it as Cachaça Meu Garoto and redesigning it its packaging as a positioning strategy, highlighting the link between its main ingredients and the unique sensations of this drink.
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