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Being Creative

Na Figueredo

who is it

Space for the creative industry that promotes freedom of expression in its products and programming, seeking a thinking and progressing Amazon.

challenge

Redesign the brand, rescuing its essence and seeking to translate the brand's communication elements into the physical space.

solution

The Na Figueredo brand is a reference in local culture and has services inherent to the creative industry, such as Na Music and Na Fábrica - all always in line with the company's purpose: the appreciation of the thinking Amazon. The redesign could not fail to take this into account, so much of the Amazon reference was kept. The symbol refers to the leaf and the streets, demonstrating that to be an Amazon is to praise its evolution and ensure positive transformations.