who is it
A 100% online lens company that demanded a more efficient positioning to ensure differentiation in digital environments and attract attention to its benefits and differentials
Build a perception of trust and agility for the lens supply service - which involves previous visits to collect the glasses and take measurements. We needed to make this practical and a relevant and reliable alternative to the conventional service of going to an optician.
To start with, we created the new name: Ninja Lenses - which was named for its expertise in the subject - became Oblo lenses. The new name alludes to the eyes, and has in its DNA the agility and independence in the search for better vision. We structure a brand narrative that involves colors, shapes and appeals, for a better impact on all networks, building the desired reliability.