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Being Creative

Pérola da Feira

who is it

Traditional cassava flour and its farofa derivatives, with different flavor and crunchiness.

challenge

Build a name and brand from its essence to its expression, respecting the concepts of traditionalism idealized by the project.

solution

Pérola da Feira is the result of understanding the cultural value of the product and the need to bring quality and safety to its production, along with the quest to bring practicality to its consumers. Thus, we represent the name of this product as a preciousness of the fair, expressing in its packaging and other contact points the idea of taking the authentic flour from the fair to your home. The brand was designed for those who value both the practicality and the quality of the product.