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meaningfulbrands
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PERUZON
who is it
Andean flavor distribution project following the Fair Trade practice - located in Peru but connected with sustainable and organic practices worldwide.
challenge
Develop a symbology that represents Peru's ethnic elements - and also the creation of packaging for its first items in the line: pulps derived from Açaí.
solution
The identity was born from the representation of the Inca warrior - which is a well-known symbology in Peruvian culture. It gives the brand strength, amulet status and local identity that the name promotes and the company needs. From it, we created packaging applications in allusion to the brand's priority product - açaí - objectively identifying its appeal and competitive advantages.
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