meaningfulbrands
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Rebelle Club
who is it
Rebelle Club is a beach tennis clothing store focused on training and games, serving both men and women. Thus, the brand shows this sport as something recreational, but stimulating and encouraging competition to overcome its own limits.
challenge
Creation of a brand with characteristics that meet the store's unisex audience. Still, it communicates vitality and joviality for being something associated with the sports public.
solution
The brand seeks to convey a connection between dynamism and relaxation. This results in a fun, pleasant, welcoming, and beachy brand. It has modern typography, referring to sport and action, still adding stability and concentration.
In addition, a geometric pattern was created associated with soft sand, which is a trademark of the beach and beach tennis activity.