meaningfulbrands
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Remote Conference
who is it
1st Exclusive Community on Remote Work and Digital Nomadism in Brazil. Keeping up with the moment when remote life is necessary, in 2020 it launched its first edition - connecting knowledge and information about this lifestyle with professionals from Brazil, Latin America, the United States - and even Barbados, a reference for tourists and visitors with this profile .
challenge
Build a fluid identity that represents the dynamic style of this professional profile, establishing very clear visual representations with colors and shapes to stand out in timelines that already have a lot of publicity for events and lives.
solution
We created a visual identity centered on the alphabet designed for the brand and on shapes that resemble the symbology of the wi-fi signal. With these elements, we created phrases representing the event's concept, always mixing the 3 colors: blue, black and white - building a clear, objective and strong image.