RHINO FIT

Project by the Physical Educator Rômulo Martins, which sought to differentiate in the market by adding the boutique concept to physical training.

challenge

Create a visual identity that reflects the strength of the rhinoceros, but with the delicacy of care provided by the space, seeking not only results in the body, but better health - integrating sociability and well-being.

solution

We created a brand that associates the rhinoceros with a cut diamond, adding sophistication to the brand. We sought a clear symbology - but full of personality - that matched the space and represented identification with the figure of the owner. In addition, the fitness boutique segment demands an aesthetic refinement of elegance and delicacy.

We recorded a video of the brand's launch day, and interviewed some key players in the creation of this space. Check it out here .