RITU Natural

who is it

In the same movement to transform the Manuella Club salon in search of natural products and treatments, RITU was born. In partnership with Ekilibri - from Alter do Chão - hair treatments were born that restore youth and vitality to the hair.

challenge

Create a new brand adding value to a traditional and consolidated brand that is Manuella Club. We needed to express our own personality, building the service independently and structuring our own concept to impact the salon space itself, both with the experience and with the brand.

solution

We structure everything from the service experience - how the client would receive the treatment - to the graphic brand and its central concept, which was also very well expressed in Ana Perlla's architectural project. Product developments are ongoing, and the future is to expand the line, as well as new treatments.