Santa Clara

Who is it?

Crafted ice cream shop that started in 2007 in Macapá/Ap and invests in Italian gelato, which has less fat and sugar than conventional ice cream.

challenge

Redesign a well-known brand in Amapá, which had the intention of gaining market share and adding value through an image that communicated better with a more sophisticated audience.

solution

We kept the shapes and base colors of the brand, investing in brown as a base base color and details in orange. The name "Santa" was shortened to shorten the shape and make it more classic. We managed to have a visual appeal very similar to the old brand - but with the desired sophistication.