splash

WHO IS IT

Product from the Sampaio & Moraes factory, which produces, fills and labels beverages based on fruit, gas and other components.

challenge

Creation of visual identity for Splash line products; Positivation campaigns with distributors and activation at points of sale.

solution

Splash soft drinks are the factory's flagship and for them the work developed by Libra is related to the brand identity, with the production of graphic elements that today identify the brand, labels, campaign materials, among others. It was a transition process for a brand that is already positioned, but seeks permeability and competitiveness before other market players.