meaningfulbrands
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Tipitix
who makes Tipitix?
Tipitix is an initiative of the Hydro Sustainability Fund and the Mitsui Bussan Foundation of Brazil to contribute to the territorial development of Barcarena, Pará, and counts on the Peabiru Institute as an implementing partner.
The Tipitix
It aims to promote sustainable development solutions in the local agri-food production in the Amazon, especially in the cassava chain and in its processing, based on complete support that includes advice, infrastructure, and design.
challenge
Present a brand that communicates the purpose of the Tipitix project, representing the traditional value involved, and also, that adds the innovative character to its identity.
solution
The brand's symbol was inspired by the plots of the tipiti, an indigenous work artifact used in the food culture of communities, and refers to the future, opportunities, and hope.
In typography, to represent trust and innovation, a strong sans serif font was chosen, with the letter X presented in a rustic way and in a different color to symbolize the factor of change and opportunity added to the original local production.