meaningfulbrands
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yuppet
who is it
The Vida Pet Store was founded in Santarém, Pará, Brazil, and belongs to a group of the pet universe that gathers clinics and a veterinary hospital. Its purpose is to be a comfortable space - with a variety and diversity of pet products - for leisure and outing together with shopping.
challenge
When expanding to Belém, Pará, Brazil, they needed to create a different name to register it in the INPI. We also took this opportunity to gather more personality and to establish a better-defined concept for the brand.
solution
The project included the brand consultancy, naming, and a visual identity that showed the company's soul: the happiness of being close, of caring and loving an animal. In the end, we also realized the signage project of the new store.
The project counted with the following services: Naming, Ludovia©, Visual Identity, and Signage.