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who is it

The Vida Pet Store was founded in Santarém, Pará, Brazil, and belongs to a group of the pet universe that gathers clinics and a veterinary hospital. Its purpose is to be a comfortable space - with a variety and diversity of pet products - for leisure and outing together with shopping.

challenge

When expanding to Belém, Pará, Brazil, they needed to create a different name to register it in the INPI. We also took this opportunity to gather more personality and to establish a better-defined concept for the brand.

solution

The project included the brand consultancy, naming, and a visual identity that showed the company's soul: the happiness of being close, of caring and loving an animal. In the end, we also realized the signage project of the new store.

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